25 YEARS - INFINEON MATTERS TO ME

Location: Headquarter Infineon Technologies AG - Munchen Neubiberg, Germany

Creative Concept and Executive Development: SpazioSP Studio Associato in collaboration with Arte Vetrina Project

Production and Installation: Xpose Forpress

On the occasion of the 25th anniversary of its IPO, Infineon Technologies AG, a leading semiconductor Company, launched a global communication campaign: ‘25 years – Infineon matters to me’.

Our studio, in collaboration with the Arte Vetrina Project agency, was commissioned to create an artistic installation that would represent the values of decarbonization and digitalization, convey the video stories of 25 collaborators selected from among many, and ultimately bear witness to the concrete commitment undertaken by the Infineon group in the areas of sustainability and reforestation.

We therefore imagined a forest in which luminous, stylized and conceptual trees host 25 “wafers”, discs that recall the texture of real semiconductors. Each wafer is characterised by a specific QR code that links to a video testimonial.

The artwork, equipped with an audio system, diffuses the sound of the forest, creating an immersive experience and allowing visitors to walk through it both physically and emotionally. A moment of contemplation to listen to people's stories and reflect on the future of our planet.