SLOWEAR “BOOKCLUB” SHOWROOM MILANO

Location: Slowear Showroom Milano

Creative Team: Slowear Team

Production: Sartori Group srl

Development and Project Management: SpazioSP in collaborazione con Arte Vetrina Project srl

Photo Credits: Slowear Team

“Bookclub”, staged in Slowear’s elegant showroom on Corso Sempione (Milan), is an immersive installation that reinterprets the language of the contemporary showroom through Slowear’s relaxed and elegant aesthetic. Amidst blue and white stripes, suspended lights and domestic details, Slowear Bookclub stages a slow-paced and sophisticated fashion experience, where clothing interacts with books, design and lifestyle. The looks on display become part of an essential and refined visual narrative, transforming the retail space into an environment to be experienced, as well as observed.

Completing the narrative journey of Slowear Bookclub, the installation dedicated to the collection introduces a light and dynamic scenographic element: a sequence of suspended paper sheets that runs vertically through the space like a flowing stream.

The white structures, punctuated by the natural light streaming through the large industrial windows, create a visual dialogue between matter and air, emphasising the lightness, construction and sartorial craftsmanship of the garments on display.